In the year 1966, Bud Bushnell established Genie Industries. At that time, he purchased the manufacturing rights to a material lift that functioned on compressed air. The name Genie originated from the "magic in the bottle" which was utilized to lower and raise the hoist. This device really impressed lots of clients and hence, the name was born.
Genie has moved into numerous new markets, as the demand for lifts and work platforms grew. Over time, as the demand for new machinery to meet many applications grew, the company made itself known in numerous new markets. For example, Genie went into production with stick booms, telehandlers, light towers, man-lifts and articulated booms.
Genie decided to obtain a partner who held the same values as a result of the economic slump in the beginning of the 2000s, when they partnered together with Terex. This company has a history obtaining equipment manufacturers across the globe who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation in the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the first few years following the sale. Hence, all Genie machines continue to be marketed under the Genie brand.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually dedicated to improving the quality and efficiency in addition to minimizing wastes. Even long after the sale has been closed, the company focuses on offering outstanding support. These are the very work disciplines which have made Genie a trusted brand over the last decades and continue to keep their reputation for quality and top-of-the-line equipment.
The Bi-Energy and DC machinery offered by Genie offers quiet operation, emission-free even in the most delicate work environments. Where the equipment should be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator with the benefits of a 48V DC machine.
Telescopic booms provide greater horizontal reach, compared to any of the various aerial platforms. These machines are great for limited access areas or small areas in all types of environments. The Genie Telescopic S booms have been engineered to offer utmost productivity. These equipment provide supreme traction and the drive speed you require to be able to travel around the work site and job area.